Before
Make the problem feel familiar
Ask what was difficult before using your product. A buyer facing the same challenge has a reason to pay attention.
Let happy customers help you win the next one
Collect testimonials that show what your product helped people achieve. Send customers one link to share their story and permission, then use their words on your website and in your marketing.
- A starting question in Signaldeck
- What was a challenge you faced before using our product, and what is different now?
Give buyers a story they can see themselves in
A customer describing a familiar problem and a real result helps buyers picture what your product could do for them. Signaldeck’s suggested questions help you draw out those details.
After
Show what changed
Prompt customers for a specific example of what they achieved. Give buyers a concrete result to consider when weighing your product.
Who
Help buyers see a fit
Customers can add their role and company alongside their name. That context helps buyers recognize someone whose experience is relevant to them.
Spend less time getting a good quote ready to share
Keep each customer’s words, attribution, and permission together. Get a useful story into your marketing without piecing it together from email threads.
Invite a happy customer
Choose a suggested question or write your own. Send a collection link to a customer who’s seen a good result.
Collect their story
Customers share their experience, how they want to be credited, and permission to publish. Your team gets everything together for review.
Put their words to work
Approve the stories you want to use, then copy the original words and attribution. Add them to your website or marketing to help buyers see the value.
Your feedback widget and in-app feedback can help you spot customers with a story worth sharing.
Questions about testimonials in Signaldeck
What will my customer need to share?
Customers follow your collection link to share a written testimonial and a display name. They can also add their job title, company, and a profile or website link. Permission to publish is required before they submit.
Where can I use the testimonials?
Customers give your business permission to publish their testimonial and supplied attribution on its website and in marketing materials. Signaldeck keeps that permission statement with the original story, so your team can refer back to it.
Can I change a testimonial before copying it?
The original submission is read-only, and the copy action uses the customer’s original words and attribution. If a story needs a correction, ask the customer to send a new submission. Get their approval before using a shortened or reworded quote.
What do I need to start collecting testimonials?
Testimonial collection requires a verified Signaldeck account email. Testimonial submissions share your account’s monthly response allowance with feedback responses.
Give your next customer a reason to choose you
Start with a customer who has already told you about a good result. Send them a collection link and give their experience a place in your marketing.