Jennifer Wong

Jennifer Wong is a researcher and writer who turns messy customer insight, product feedback, and cultural context into clear ideas for SaaS teams.

About

About Jennifer Wong

Jennifer is a researcher and writer with a love of travel and food and partiality for turning messy information into clear ideas. She is endlessly curious, with interests ranging from macroeconomics and culture to exotic food and the art of knowing lots of useless facts. When she’s not working, she’s planning her next trip, reading newspapers, listening to podcasts, hanging out with family and friends or picking up a new skill.

Posts

Posts by Jennifer Wong

Illustration of a film strip becoming a few pinned photographs

The Photograph Problem: Why Customer Feedback Distorts What Happened

Jun 18, 2026Jennifer Wong8 min read

Customers remember peaks, endings and fragments. Learn why retrospective customer feedback distorts product experience and how in-context questions help.