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Insights

In-depth Signaldeck essays on product judgment, user behavior, feedback, research, and the decisions behind better teams.

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Illustration of a film strip becoming a few pinned photographs

The Photograph Problem: Why Customer Feedback Distorts What Happened

Jun 18, 2026Jennifer Wong8 min read

Customers remember peaks, endings and fragments. Learn why retrospective customer feedback distorts product experience and how in-context questions help.